Wine, for the way
you drink now.
Most wine asks you to learn its language before you can enjoy it. We thought that was backwards. So we made Oregon Pinot Noir that's tested, transparent, and made for the way you actually drink — no notes required.
Wine got complicated.
Somewhere along the way, wine stopped being a thing you pour and started being a thing you study. Tasting notes turned into vocabulary tests. Heritage stories turned into status signaling. Premium pricing turned into the only marker of quality.
And people stopped buying it.
They didn't leave because they stopped enjoying wine. They left because wine stopped feeling like it was made for them.
We made Firesteed for the people who left.
Tested. Published. Honest.
Three things every Firesteed vintage commits to — every harvest, every bottle, every release.
We test every vintage.
Clean Label Project screens our wine for 300+ contaminants every vintage — heavy metals, glyphosate, pesticides. Not the farm. The actual wine in the bottle.
We publish the results.
Every lab report is public. No NDA, no asterisk, no fine print. If you want to see what's in the bottle before you open it, you can.
We made it for today.
Bright, balanced Oregon Pinot Noir. Pour it Tuesday. Pour it Sunday. Pair it with whatever. The wine adapts to your life — not the other way around.
What we will do.
What we won't.
- Test every vintage with an independent lab
- Publish the full results, every release
- Stay at an honest price
- Tell you exactly what's in the bottle
- Make Oregon Pinot for the way you actually drink
- Write vintner's notes you need a dictionary for
- Talk about hang time or terroir
- Ask you to study before you pour
- Hide behind a heritage story
- Charge premium for "premium" energy
Welcome back
to wine.
If you stopped drinking wine because wine stopped feeling like yours — this is the one to start again with. Oregon Pinot Noir, third-party tested, no surprises. Now at Trader Joe's nationwide and growing.